Pranjal Aggarwal

Pranjal Aggarwal is the lead author of the paper that introduced Generative Engine Optimization as an experimental research problem. Read the paper for its benchmark and limits, not as a universal live-search recipe.

Original profile or publication ↗

Authorship comes from the GEO paper; portrait comes from the linked public GitHub profile. Checked September 19, 2026.

Referenced in 101

1. AEO 101

   GEO: Generative Engine Optimization ↗

   The original GEO paper tests how textual changes affect source visibility inside a fixed generative-engine benchmark; it does not prove a universal live-search ranking recipe.

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