Public website scan · no affiliation implied
Hubspot
hubspot.com ↗Latest public evidence from separate Mudpie graders. Scores describe technical observations at scan time—not rankings, citations, traffic, users, or endorsement.
AEO
90/100 A
Checks observable answer structure, extractable facts, and source signals. These are heuristics; no ChatGPT or Perplexity answer, citation, or visibility test is run.
Answerability
Entity structured datapass
Organization, WebSite, WebPage, Product
Describe the real organization, product, service, or article with source-grounded JSON-LD.
Decision-ready product factswarning
Found: pricing, security, integration, use case
Answer concrete questions about fit, pricing, integrations, security, comparisons, and limitations where applicable.
Trust
Verifiable sources and identity linkspass
66 outbound references
Link claims, identity profiles, policies, and primary sources where they help verification.
Publisher and accountability links are findablepass
20 identity, contact, or policy links detected
Link the responsible organization, author, contact, and relevant policies.
Extraction
Facts are readable without running JavaScriptpass
14300 readable characters in HTTP 200 response
Render the core facts in the initial HTML.
Lists and tables organize factspass
12 HTML lists, tables, or definition lists
Use semantic lists or tables when they clarify comparisons and factual details.
Answer structure
Questions have discoverable answer sectionspass
5 question-oriented headings; structured answers absent
Use direct headings and concrete answers for questions your audience actually asks.
Concise passages can be extractedpass
23 paragraphs contain 80–500 characters
Write self-contained passages with enough context to stand alone.
Decision facts
Cost or access terms are statedpass
Cost or access language detected
Explain whether access is free, paid, restricted, or requires contacting the team.
Requirements and limitations are statedwarning
No requirements or limitation language detected
State important constraints so an answer can describe both fit and limitations.
Optional discovery
A readable Markdown alternate existsnot applicable
No readable root Markdown alternate; HTML remains sufficient
Markdown can help extraction but is optional and does not establish citations.
SEO
100/100 A+
Checks technical crawl and indexing foundations. It does not measure rankings, backlinks, Core Web Vitals, or actual indexing.
SEO foundation
Public page respondspass
HTTP 200 · text/html; charset=UTF-8
Specific page titlepass
HubSpot | Software & Tools for your Business - Homepage
Use a concise, specific title of roughly 15–70 characters.
Meta descriptionpass
HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.
Summarize the page in one specific sentence.
Canonical URLpass
https://www.hubspot.com/
Publish one absolute canonical URL.
Indexing allowedpass
,
Remove noindex from public acquisition pages.
Readable heading structurepass
1 H1 · 0 hierarchy jumps
Use one descriptive H1 and avoid skipped heading levels.
Meaningful content in initial HTMLpass
14300 readable characters
Render the core explanation in the initial HTML.
XML sitemappass
3058 entries · 3058 with lastmod
Publish a valid sitemap or sitemap index at /sitemap.xml.
Crawl access
Googlebot crawl permissionpass
Googlebot is allowed at this URL
Keep public search pages crawlable through robots.txt.
HTTPS deliverypass
https:
Serve canonical pages over HTTPS.
HTML content typepass
text/html; charset=UTF-8
Serve this page with an HTML content type.
Missing pages return a not-found statuspass
Sampled missing path returned HTTP 404
Return HTTP 404 or 410 for genuinely missing pages.
Page metadata
Mobile viewport declaredpass
width=device-width, initial-scale=1
Declare a responsive viewport and verify the rendered mobile layout.
ChatGPT vs Perplexity
95/100 A+
This compares declared crawler access and public HTTP responses. It does not prove indexing, citations, training, or referrals.
Policy
Crawler policy coveragepass
4/4 search crawlers allowed by robots.txt
Allow search crawlers on public pages intentionally; use training controls separately.
Explicit, inspectable policywarning
robots.txt unavailable
Publish a stable robots.txt even when wildcard access is allowed.
Access
Live response coveragepass
4/4 received usable responses
Check CDN, bot protection, rate limits, and application challenges for blocked agents.
Parity
Content parity across agentspass
1 distinct response bodies across 4 successful agents
Serve equivalent public facts to agents and people; investigate intentional differences.
Agent experience
82/100 B
Indexability
Public origin is reachablepass
HTTP 200 · text/html; charset=UTF-8
Return a successful public HTML response from the canonical origin.
Crawler policy permits the public surfacepass
robots.txt fetched and evaluated
Publish a clear robots.txt policy for useful public pages.
Canonical sitemap is validpass
3058 discovered URLs
Publish a same-origin sitemap containing canonical public URLs.
Unknown URLs return a real 404pass
Probe returned HTTP 404
Return HTTP 404 for an unknown public path.
Important destinations use crawlable linkspass
233 public links in initial HTML
Use ordinary anchors for primary facts and actions.
Response metadata is predictablepass
text/html; charset=UTF-8 · 645851 bytes
Serve bounded HTML with a declared content type.
Retrievability
Initial HTML contains useful contentpass
14281 readable characters
Render primary product facts, navigation, and action context in initial HTML.
Semantic headings and landmarkspass
1 H1 · 111 headings
Use one descriptive H1 plus main and navigation landmarks.
Language and content type are declaredpass
text/html; charset=UTF-8 · lang=en
Declare the HTML content type and document language.
Markdown representation is availablefail
Not found
Offer a same-origin Markdown alternate for content-heavy workflows.
llms.txt routes agentspass
35510 characters
Publish concise llms.txt navigation to canonical facts and capabilities.
Core facts have stable URLspass
2/4 pricing/docs/security/status/support pages found
Give current product facts stable, linked URLs.
Understandability
Product identity and purpose are explicitpass
HubSpot | Software & Tools for your Business - Homepage · Build demand, win deals, and delight customers — all on one platform
State the canonical product name, audience, and job in visible text.
Structured identity matches the pagepass
Organization, WebSite, WebPage, Product
Publish valid source-grounded entity data.
Current commercial facts are visiblepass
Pricing and availability language inspected
Expose current pricing, limits, availability, and eligibility.
Canonical identifiers are stablepass
https://www.hubspot.com
Use canonical URLs and stable identifiers for public entities.
Ownership and freshness signals existpass
Checked public fact surfaces for support, status, authorship, and dates
Publish ownership, support/status routes, and updated dates for time-sensitive facts.
Operability
One low-risk first action is clearpass
Action language · 48 controls
Document one safe public action with a clear success state.
Action inputs and outcomes are explicitpass
Public contract language or OpenAPI found
Document inputs, authentication, outputs, errors, and retries.
OpenAPI contract is discoverablefail
Not found
Publish a valid OpenAPI document when a public API exists.
Authentication is machine-readablefail
Checked API catalog and OpenAPI security surface
Publish standard auth metadata, or explicitly document that the API is public and keyless.
A genuine agent capability is discoverablefail
No capability manifest
Expose a real MCP, skill, WebMCP, or equivalent capability when useful.
Setup, verification, and removal are explainedwarning
Public setup language inspected
Document setup, a verification command, and removal.
Costly actions have a confirmation boundarywarning
Checkout/commitment language inspected
Require confirmation before payment, publication, deletion, or commitment.
Outcome visibility
Core actions expose completionpass
Completion language inspected
Return or display an unambiguous success state.
Completed work has durable proofwarning
Receipt and result surfaces inspected
Provide a stable receipt, result URL, status resource, or identifier.
Support and status are findablepass
Support/status language inspected
Link stable support and status surfaces.
Actions return a correlation identifierwarning
Public result identifiers inspected
Return a stable request, receipt, order, or trace identifier.