mudpie

Public website scan · no affiliation implied

Apple

apple.com ↗

Latest public evidence from separate Mudpie graders. Scores describe technical observations at scan time—not rankings, citations, traffic, users, or endorsement.

AEO

89/100 B

Checks observable answer structure, extractable facts, and source signals. These are heuristics; no ChatGPT or Perplexity answer, citation, or visibility test is run.

Answerability

Entity structured datapass

Organization, WebSite, WebPage

Describe the real organization, product, service, or article with source-grounded JSON-LD.

Decision-ready product factswarning

Found: pricing, security, limitation

Answer concrete questions about fit, pricing, integrations, security, comparisons, and limitations where applicable.

Trust

Verifiable sources and identity linkspass

27 outbound references

Link claims, identity profiles, policies, and primary sources where they help verification.

Publisher and accountability links are findablepass

6 identity, contact, or policy links detected

Link the responsible organization, author, contact, and relevant policies.

Extraction

Facts are readable without running JavaScriptpass

60206 readable characters in HTTP 200 response

Render the core facts in the initial HTML.

Lists and tables organize factspass

3 HTML lists, tables, or definition lists

Use semantic lists or tables when they clarify comparisons and factual details.

Answer structure

Questions have discoverable answer sectionswarning

0 question-oriented headings; structured answers absent

Use direct headings and concrete answers for questions your audience actually asks.

Concise passages can be extractedpass

7 paragraphs contain 80–500 characters

Write self-contained passages with enough context to stand alone.

Decision facts

Cost or access terms are statedpass

Cost or access language detected

Explain whether access is free, paid, restricted, or requires contacting the team.

Requirements and limitations are statedpass

Requirements or limitation language detected

State important constraints so an answer can describe both fit and limitations.

Optional discovery

A readable Markdown alternate existsnot applicable

No readable root Markdown alternate; HTML remains sufficient

Markdown can help extraction but is optional and does not establish citations.

SEO

96/100 A+

Checks technical crawl and indexing foundations. It does not measure rankings, backlinks, Core Web Vitals, or actual indexing.

SEO foundation

Public page respondspass

HTTP 200 · text/html; charset=utf-8

Specific page titlewarning

Apple

Use a concise, specific title of roughly 15–70 characters.

Meta descriptionpass

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Summarize the page in one specific sentence.

Canonical URLpass

https://www.apple.com/

Publish one absolute canonical URL.

Indexing allowedpass

,

Remove noindex from public acquisition pages.

Readable heading structurepass

1 H1 · 0 hierarchy jumps

Use one descriptive H1 and avoid skipped heading levels.

Meaningful content in initial HTMLpass

60206 readable characters

Render the core explanation in the initial HTML.

XML sitemappass

862 entries · 0 with lastmod

Publish a valid sitemap or sitemap index at /sitemap.xml.

Crawl access

Googlebot crawl permissionpass

Googlebot is allowed at this URL

Keep public search pages crawlable through robots.txt.

HTTPS deliverypass

https:

Serve canonical pages over HTTPS.

HTML content typepass

text/html; charset=utf-8

Serve this page with an HTML content type.

Missing pages return a not-found statuspass

Sampled missing path returned HTTP 404

Return HTTP 404 or 410 for genuinely missing pages.

Page metadata

Mobile viewport declaredpass

width=device-width, initial-scale=1, viewport-fit=cover

Declare a responsive viewport and verify the rendered mobile layout.

International readiness

90/100 A

Scores only the detected locale family.

Locale identity

Page language declarationpass

en-US

Set a valid language on the html element.

Discovery

Locale alternatives declaredpass

6 locale variants

Add hreflang only when real localized equivalents exist.

Locale codes are valid and uniquepass

6/6 valid · 6 unique

Use valid ISO language/region codes with one URL per locale.

Default-market fallbackwarning

No x-default

Add x-default when users need a market-neutral fallback.

Parity

Localized pages respondpass

5/5 locale pages reachable

Keep every declared locale URL public and canonical.

Declared and rendered languages agreewarning

4/5 language declarations match

Make each localized page declare the language named in hreflang.

Hreflang links are reciprocalpass

5/5 link back

Each locale page should list the same alternate set, including the source page.

ChatGPT vs Perplexity

85/100 B

This compares declared crawler access and public HTTP responses. It does not prove indexing, citations, training, or referrals.

Policy

Crawler policy coveragepass

4/4 search crawlers allowed by robots.txt

Allow search crawlers on public pages intentionally; use training controls separately.

Explicit, inspectable policywarning

robots.txt unavailable

Publish a stable robots.txt even when wildcard access is allowed.

Access

Live response coveragepass

4/4 received usable responses

Check CDN, bot protection, rate limits, and application challenges for blocked agents.

Parity

Content parity across agentswarning

2 distinct response bodies across 4 successful agents

Serve equivalent public facts to agents and people; investigate intentional differences.

Agent experience

99/100 A+

Indexability

Public origin is reachablepass

HTTP 200 · text/html; charset=utf-8

Return a successful public HTML response from the canonical origin.

Crawler policy permits the public surfacepass

robots.txt fetched and evaluated

Publish a clear robots.txt policy for useful public pages.

Canonical sitemap is validpass

862 discovered URLs

Publish a same-origin sitemap containing canonical public URLs.

Unknown URLs return a real 404pass

Probe returned HTTP 404

Return HTTP 404 for an unknown public path.

Important destinations use crawlable linkspass

145 public links in initial HTML

Use ordinary anchors for primary facts and actions.

Response metadata is predictablepass

text/html; charset=utf-8 · 311831 bytes

Serve bounded HTML with a declared content type.

Retrievability

Initial HTML contains useful contentpass

61695 readable characters

Render primary product facts, navigation, and action context in initial HTML.

Semantic headings and landmarkspass

1 H1 · 23 headings

Use one descriptive H1 plus main and navigation landmarks.

Language and content type are declaredpass

text/html; charset=utf-8 · lang=en-US

Declare the HTML content type and document language.

Markdown representation is availablenot applicable

Not found

Offer a same-origin Markdown alternate for content-heavy workflows.

llms.txt routes agentsnot applicable

Not found

Publish concise llms.txt navigation to canonical facts and capabilities.

Core facts have stable URLspass

2/4 pricing/docs/security/status/support pages found

Give current product facts stable, linked URLs.

Understandability

Product identity and purpose are explicitpass

Apple · Apple

State the canonical product name, audience, and job in visible text.

Structured identity matches the pagepass

Organization, WebSite, WebPage

Publish valid source-grounded entity data.

Current commercial facts are visiblepass

Pricing and availability language inspected

Expose current pricing, limits, availability, and eligibility.

Canonical identifiers are stablepass

https://www.apple.com/

Use canonical URLs and stable identifiers for public entities.

Ownership and freshness signals existpass

Checked public fact surfaces for support, status, authorship, and dates

Publish ownership, support/status routes, and updated dates for time-sensitive facts.

Operability

One low-risk first action is clearpass

Action language · 21 controls

Document one safe public action with a clear success state.

Action inputs and outcomes are explicitpass

Public contract language or OpenAPI found

Document inputs, authentication, outputs, errors, and retries.

OpenAPI contract is discoverablenot applicable

Not found

Publish a valid OpenAPI document when a public API exists.

Authentication is machine-readablenot applicable

No developer profile

Publish standard auth metadata, or explicitly document that the API is public and keyless.

A genuine agent capability is discoverablenot applicable

No capability manifest

Expose a real MCP, skill, WebMCP, or equivalent capability when useful.

Setup, verification, and removal are explainednot applicable

No developer profile

Document setup, a verification command, and removal.

Costly actions have a confirmation boundarywarning

Checkout/commitment language inspected

Require confirmation before payment, publication, deletion, or commitment.

Outcome visibility

Core actions expose completionpass

Completion language inspected

Return or display an unambiguous success state.

Completed work has durable proofpass

Receipt and result surfaces inspected

Provide a stable receipt, result URL, status resource, or identifier.

Support and status are findablepass

Support/status language inspected

Link stable support and status surfaces.

Actions return a correlation identifierpass

Public result identifiers inspected

Return a stable request, receipt, order, or trace identifier.

Run another grade.

Agent experience →SEO →AEO →WebMCP →ChatGPT vs Perplexity →International readiness →