Public website scan · no affiliation implied
Airbnb
airbnb.com ↗Latest public evidence from separate Mudpie graders. Scores describe technical observations at scan time—not rankings, citations, traffic, users, or endorsement.
AEO
78/100 C
Checks observable answer structure, extractable facts, and source signals. These are heuristics; no ChatGPT or Perplexity answer, citation, or visibility test is run.
Answerability
Entity structured datapass
WebSite
Describe the real organization, product, service, or article with source-grounded JSON-LD.
Decision-ready product factswarning
Found: pricing, security
Answer concrete questions about fit, pricing, integrations, security, comparisons, and limitations where applicable.
Trust
Verifiable sources and identity linkspass
12 outbound references
Link claims, identity profiles, policies, and primary sources where they help verification.
Publisher and accountability links are findablepass
5 identity, contact, or policy links detected
Link the responsible organization, author, contact, and relevant policies.
Extraction
Facts are readable without running JavaScriptpass
3777 readable characters in HTTP 200 response
Render the core facts in the initial HTML.
Lists and tables organize factspass
1 HTML lists, tables, or definition lists
Use semantic lists or tables when they clarify comparisons and factual details.
Answer structure
Questions have discoverable answer sectionswarning
0 question-oriented headings; structured answers absent
Use direct headings and concrete answers for questions your audience actually asks.
Concise passages can be extractedfail
0 paragraphs contain 80–500 characters
Write self-contained passages with enough context to stand alone.
Decision facts
Cost or access terms are statedpass
Cost or access language detected
Explain whether access is free, paid, restricted, or requires contacting the team.
Requirements and limitations are statedpass
Requirements or limitation language detected
State important constraints so an answer can describe both fit and limitations.
Optional discovery
A readable Markdown alternate existsnot applicable
No readable root Markdown alternate; HTML remains sufficient
Markdown can help extraction but is optional and does not establish citations.
SEO
89/100 B
Checks technical crawl and indexing foundations. It does not measure rankings, backlinks, Core Web Vitals, or actual indexing.
SEO foundation
Public page respondspass
HTTP 200 · text/html;charset=utf-8
Specific page titlewarning
Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & Experiences
Use a concise, specific title of roughly 15–70 characters.
Meta descriptionpass
Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide
Summarize the page in one specific sentence.
Canonical URLpass
https://www.airbnb.com/
Publish one absolute canonical URL.
Indexing allowedpass
,
Remove noindex from public acquisition pages.
Readable heading structurepass
1 H1 · 0 hierarchy jumps
Use one descriptive H1 and avoid skipped heading levels.
Meaningful content in initial HTMLpass
3778 readable characters
Render the core explanation in the initial HTML.
XML sitemapfail
No valid root sitemap
Publish a valid sitemap or sitemap index at /sitemap.xml.
Crawl access
Googlebot crawl permissionpass
Googlebot is allowed at this URL
Keep public search pages crawlable through robots.txt.
HTTPS deliverypass
https:
Serve canonical pages over HTTPS.
HTML content typepass
text/html;charset=utf-8
Serve this page with an HTML content type.
Missing pages return a not-found statuspass
Sampled missing path returned HTTP 404
Return HTTP 404 or 410 for genuinely missing pages.
Page metadata
Mobile viewport declaredpass
width=device-width, initial-scale=1, viewport-fit=cover
Declare a responsive viewport and verify the rendered mobile layout.
International readiness
95/100 A+
Scores only the detected locale family.
Locale identity
Page language declarationpass
en
Set a valid language on the html element.
Discovery
Locale alternatives declaredpass
6 locale variants
Add hreflang only when real localized equivalents exist.
Locale codes are valid and uniquepass
6/6 valid · 6 unique
Use valid ISO language/region codes with one URL per locale.
Default-market fallbackwarning
No x-default
Add x-default when users need a market-neutral fallback.
Parity
Localized pages respondpass
5/5 locale pages reachable
Keep every declared locale URL public and canonical.
Declared and rendered languages agreepass
5/5 language declarations match
Make each localized page declare the language named in hreflang.
Hreflang links are reciprocalpass
5/5 link back
Each locale page should list the same alternate set, including the source page.
Agent experience
91/100 A
Indexability
Public origin is reachablepass
HTTP 200 · text/html;charset=utf-8
Return a successful public HTML response from the canonical origin.
Crawler policy permits the public surfacepass
robots.txt fetched and evaluated
Publish a clear robots.txt policy for useful public pages.
Canonical sitemap is validfail
No valid root sitemap
Publish a same-origin sitemap containing canonical public URLs.
Unknown URLs return a real 404pass
Probe returned HTTP 404
Return HTTP 404 for an unknown public path.
Important destinations use crawlable linkspass
156 public links in initial HTML
Use ordinary anchors for primary facts and actions.
Response metadata is predictablepass
text/html;charset=utf-8 · 661087 bytes
Serve bounded HTML with a declared content type.
Retrievability
Initial HTML contains useful contentpass
3575 readable characters
Render primary product facts, navigation, and action context in initial HTML.
Semantic headings and landmarkspass
1 H1 · 6 headings
Use one descriptive H1 plus main and navigation landmarks.
Language and content type are declaredpass
text/html;charset=utf-8 · lang=en
Declare the HTML content type and document language.
Markdown representation is availablenot applicable
Not found
Offer a same-origin Markdown alternate for content-heavy workflows.
llms.txt routes agentsnot applicable
Not found
Publish concise llms.txt navigation to canonical facts and capabilities.
Core facts have stable URLspass
4/4 pricing/docs/security/status/support pages found
Give current product facts stable, linked URLs.
Understandability
Product identity and purpose are explicitpass
Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & Experiences · Airbnb homepage
State the canonical product name, audience, and job in visible text.
Structured identity matches the pagepass
WebSite
Publish valid source-grounded entity data.
Current commercial facts are visiblenot applicable
Not a commercial profile
Expose current pricing, limits, availability, and eligibility.
Canonical identifiers are stablepass
https://www.airbnb.com/
Use canonical URLs and stable identifiers for public entities.
Ownership and freshness signals existpass
Checked public fact surfaces for support, status, authorship, and dates
Publish ownership, support/status routes, and updated dates for time-sensitive facts.
Operability
One low-risk first action is clearnot applicable
No action profile detected
Document one safe public action with a clear success state.
Action inputs and outcomes are explicitnot applicable
Public contract language or OpenAPI found
Document inputs, authentication, outputs, errors, and retries.
OpenAPI contract is discoverablenot applicable
Not found
Publish a valid OpenAPI document when a public API exists.
Authentication is machine-readablenot applicable
No developer profile
Publish standard auth metadata, or explicitly document that the API is public and keyless.
A genuine agent capability is discoverablenot applicable
No capability manifest
Expose a real MCP, skill, WebMCP, or equivalent capability when useful.
Setup, verification, and removal are explainednot applicable
No developer profile
Document setup, a verification command, and removal.
Costly actions have a confirmation boundarynot applicable
No commercial profile
Require confirmation before payment, publication, deletion, or commitment.
Outcome visibility
Core actions expose completionnot applicable
No action profile
Return or display an unambiguous success state.
Completed work has durable proofnot applicable
No action profile
Provide a stable receipt, result URL, status resource, or identifier.
Support and status are findablepass
Support/status language inspected
Link stable support and status surfaces.
Actions return a correlation identifiernot applicable
No applicable profile
Return a stable request, receipt, order, or trace identifier.