# Pranjal Aggarwal

Canonical: https://mudpie.ai/authors/pranjal-aggarwal/
Updated: 2026-09-20

Pranjal Aggarwal is the lead author of the paper that introduced Generative Engine Optimization as an experimental research problem. Read the paper for its benchmark and limits, not as a universal live-search recipe.

Source: https://pranjal2041.github.io/

Authorship comes from the GEO paper; portrait comes from the linked public GitHub profile. Checked September 19, 2026.

## Referenced in 101

- [GEO: Generative Engine Optimization](https://arxiv.org/abs/2311.09735) — The original GEO paper tests how textual changes affect source visibility inside a fixed generative-engine benchmark; it does not prove a universal live-search ranking recipe.

This is a Mudpie reference profile, not an account or endorsement. The profile records an authority connected to the source; it is not necessarily the article byline.