# Kevin Indig

Canonical: https://mudpie.ai/authors/kevin-indig/
Updated: 2026-09-20

Kevin Indig writes Growth Memo and runs empirical studies on organic growth, search shifts and AI visibility. His work is strongest when used as a testable operating hypothesis rather than a platform rule.

Source: https://www.kevin-indig.com/

Biography comes from Kevin Indig's public site; portrait resolves from his public X profile via Unavatar. Checked September 19, 2026.

## Referenced in 101

- [Beyond the SERP: Visibility Layer and Trust Stack](https://www.kevin-indig.com/talks/beyond-the-serp-visibility-trust) — When citation clicks are rare, the strategic job expands from winning a click to becoming a trusted source across the surfaces that shape the answer.
- [Winners and losers of the AI disruption of search](https://www.kevin-indig.com/talks/winners-losers-ai-search) — AI search redistributes attention toward recognizable sources and away from interchangeable pages, making brand trust part of organic performance.

This is a Mudpie reference profile, not an account or endorsement. The profile records an authority connected to the source; it is not necessarily the article byline.