# Jonah Berger

Canonical: https://mudpie.ai/authors/jonah-berger/
Updated: 2026-09-20

Jonah Berger is a Wharton professor who studies social influence and why ideas spread. His STEPPS framework is useful when viral distribution depends on what people choose to talk about, not a referral widget.

Source: https://jonahberger.com/

Biography comes from Jonah Berger's public Wharton and author profiles; portrait resolves from his public X profile via Unavatar. Checked September 19, 2026.

## Referenced in 101

- [The science of social transmission](https://jonahberger.com/books/contagious/) — People share ideas that provide social currency, triggers, emotion, public visibility, practical value and memorable stories.

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